Abstract
Obesity has become a public health crisis associated with serious health problems. It is a problem that is, by and large, remarkably simple: you gain weight as a result of consuming more calories than you burn. Applied behavior analysis and behavior therapy have produced a range of methods and technologies well-suited to address the problems of overeating and physical inactivity. These methods and technologies, and the conceptual foundations underpinning them, are the focus of this article.
